Image is Everything

We have now reached a breaking point in College Football between the haves and the have nots. The world wide leader has just reported that the WAC has hired a PR firm to keep itself in the discussion for the BCS. It is now more apparent than ever that the system is broken and corrupt and the only thing that will save it is some sort of Armeggedon.

Of cource I have a few issues with this whole scenario. As I had stated in a previous post, I felt that the BCS was and is, all about marketing. It is nothing more than a beauty contest made up of 300 lb. lineman. This action by the WAC is proof in point. I don't like it at all, but I understand that they are forced to do it. The big 6 have built in marketing machines due to their television contracts. Why do you think this story was reported in the first place? It's straight out of the last election cycle. You make the WAC look desperate and that they don't belong. They then get knocked down a peg in perception. ESPN reports it as a true news story when in reality they are helping their own wallets by keeping the teams they have rights to, look more relevant. Spin, Spin, Spin.

What does the Mountain West have to do? Are they going to have to put up a billboard in Times Square? Oh wait, Oregon already did that. Maybe they'll just start having commercials on why they deserve their votes. You think I'm crazy. It's coming if nothing is done. I can see it now, a man walks out and says, "What is a Horned Frog?" and of course then we get to see a 20 second clip of highlights. Then we get the tag line, "Vote for TCU". I may be out in left field or maybe I have the next great marketing idea. By the way I am a whore and can be had for the right price and yes please vote for TCU...cough, cough, wink, wink.

Enough is enough. Settle it on the field. It will be alot cheaper in the long run, and the returns would far outweigh what we get now in the bowl system. If the television deal for the NCAA basketball tounament is worth $ 6 Billion, imagine what a football deal could be worth for a playoff. The problem is that we may teach our children to share, but the BCS does not. The NFL figured it out a long time ago. Revenue sharing is the name of the game. In the long run it pays off. As Chuck Klosterman pointed out in his most recent book, Pete Rozelle was a genuis to get capitalists to act like communists. We all share and we all get more. Too bad the socialists on most of these college campuses haven't figured it out yet.

TTFN